Description
Yeeld is your local online market created, integrated and ran by a social network of local growers. Yeeld empowers users to take control of their own health by allowing them to purchase or trade home grown produce directly from their local growers (home gardeners or local farmers). Growers (a term used for gardeners or local farmers) can sell their vegetables, fruits or other products, which they grow or make for consumption, on Yeeld at their own set price. Yeeld seeks to change how people do their produce shopping by building community and giving them an alternative solution to acquiring their produce from their local community.
Yeeld is an iOS based mobile application.
Wireframe
From the home screen (search screen) the buyer can search for items sold near their location. The Yeeld app will show (based on their location) all the produce that are being grown for sale near them. The buyer will be able to filter the results based on categories of fruits, vegetables or other items. The buyer can also filter the results of the search by a radius of 0-5 miles, 6-10 miles and 11 or more miles from where the buyer is positioned.
The buyer will be able to see different products for sale around them. Once the buyer chooses a product, they will be taken to the item screen where they can see the details about the item for sale and also message (using the in-app messaging feature) the seller to see if the item is available. The grower then receives a message or notification that a buyer is inquiring about a particular item they posted. Once the buyer and the seller come to an agreement about the price (since it is negotiable) the seller can then initiate the in-app payment portal. The buyer will see a notification that allows them to enter their payment information and send money.
Yeeld will allow growers (gardeners or farmers) to post their item (produce) on the application so that it can be visible to customer/buyers.
The grower can post items for sale in a simple 3 step process.
-
By pressing the “Sell item” from the home screen, the grower will be taken immediately to the camera screen. The Yeeld app will be able to access the camera of the grower’s phone, with which the grower can take a picture of the product or item that they are trying to sell. If the grower does not want to take a picture with their camera they can choose a picture from their phone’s picture roll and upload that instead.
-
Once a picture has been chosen or taken and the grower selects to use the picture, the grower then is taken to the “Post details” screen where the the grower can edit the details about the produce that they are posting for sale. Details they can edit include the name of the produce/item, a short description, they will have to select a category that the product falls under, the price per quantity, and set an expiration date. The grower will also get to choose from preset tags to apply to their product such as negotiable, non-negotiable, ripe, and not yet ripe.
-
Lastly, they can press “post” to post item. The grower will then be taken to the “Post Complete” screen confirming that their produce is now available to be seen by other users on the app. They also have an option to re-edit the post or they can post another item.
Role: Conceptualization | sitemap | wireframe
The Prototype
Role: User Experience | User Interface design
Discover: _during this phase, we understood the problems local farmers are facing and found a solution to connect users with farmers. We conducted target market research, and gathered design ideas and inspirations.
Define: _we proceeded to structure and organize our research and began to sketch sitemaps and rough prototypes. We identified our long-term and short-term goals, and prepared strategies for future scaling and marketing.
Design: _we created the wireframe, and UI/UX design during this phase and worked closely with developers to successfully implement and execute the final product. A total of 30 screens were designed and implemented. Usability testing was conducted to simplify the buying and selling process.
